ON CONTENT SHARED
We create photo content at YHA New Zealand hostels and hostel locations, for social media and website use. This long term partnership is complemented by the sharing of promotional posts and stories across, @newzealandguide, @destinationnz, @newzealandvacations and @craigjcampbell.
The YHA New Zealand brand allows to tell a story through our content and how we manage our influencer marketing. This business has a strong brand narrative, with digital tools such as #dreamexploreconnect. We take this messaging and put our own creative spin on it, to produce authentic social content. Sharing promotional content with a genuine passion for the brand is key.
3.5m+ VIEWS ON CONTENT SHARED
Post Reach & Influencer Marketing
Sharing YHA New Zealand content in an authentic and relatable manner is key for this partnership. The YHA New Zealand hash tag #dreamexploreconnect is incorporated into sponsored content.
We journey to YHA hostels around the country, creating social content that captures 'those moments'. We focus on the locations near hostels, the hostels themselves and people connecting with their surroundings.