We selected the best of the best from our collection of photo content created, and shared posts on stories on @craigjcampbell and @newzealandvacations. Content shared generated over 125,000 views.
We ran an influencer marketing campaign with BMW New Zealand to promote the their all new X3 M40i. This campaign involved taking the X3 on a mission, in our surrounding outstanding scenery. We took the SUV to the Lindis Pass, Mount Cook and the Mackenzie Region, Christchurch, Dunedin, Milford Sound, Glenorchy and the Queenstown area.
Staying true to our brief we captured the experience of going on a mission with the X3. Promotional posts and stories were shared across @newzealandvacations and @craigjcampbell, and high quality photo content was shared with BMW New Zealand for use on their marketing channels.
20+ STORIES SHARED
125k+ VIEWS ON CONTENT SHARED
7K+ ENGAGEMENTS ON CONTENT SHARED
We incorporated the cars functinality into our content plans, using Sport mode to take us on a mission and eco mode to handle long roads. The colour of the X3 worked well against Central Otago and Fiordland landscapes.